HONG KONG, Nov. 13, 2025 -- PR Newswire is unveiling independent data that highlights its position as an industry leader in SEO, AI search capabilities, online visibility and media pickup. A thorough analysis of online search data from Semrush shows that PR Newswire significantly outperforms its closest competitors in several key areas, providing customers with unmatched reach and visibility for their news and content.

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PR Newswire's dominance in the industry is underscored by data sourced from Semrush, including:

  • AI Search: PR Newswire has twice as many mentions in AI search and the largest share of voice compared to its competitors.
  • Organic Search Traffic: PR Newswire boasts more than double the organic search traffic of its nearest competitors.
  • Overall Search Traffic: PR Newswire drives more than double the search traffic compared to its closest competitors.
  • Website Authority: More website domains link back to PRNewswire.com than to its competitors' sites, demonstrating higher authority and credibility.
  • Unique Monthly Visitors: PRNewswire.com attracts double the number of unique monthly site visitors compared to its closest competitors.
  • Keyword Ranking: PR Newswire has more highly ranked keywords than its competitors, increasing the likelihood that customer content will be found by target audiences.

"These findings validate PR Newswire's ongoing investment in AI-powered search and optimization technologies. With more highly ranked keywords than our competitors, we empower our customers to achieve unparalleled online visibility and media pickup. Our goal is to ensure that every press release distributed through our network achieves maximum impact, driving tangible results for our clients," said Glenn Frates, VP of Customer Content Services at PR Newswire.

Additionally, when clients distribute their news through PR Newswire, they gain exclusive access to these essential benefits to power their communications campaigns:

  • Largest Distribution Network: PR Newswire offers distribution to the largest and most-sourced news distribution network in the industry, reaching 440,000+ newsrooms, direct feeds and subscribers.
  • Media and Influencer Reach: PR Newswire has an exclusive database of 270,000+ journalists, bloggers and influencers, covering nearly 200 news beats and industry verticals who opt in to receive PR Newswire press releases.
  • Online Syndication: PR Newswire reaches 9,000+ digital media outlets through its online syndication network, including major media websites, financial portals and blogs.
  • Targeted Distribution: Users can target audiences by geography (170+ countries in over 40 languages, states, provinces, regions, cities) and categories (industries, verticals, beats like ESG/IR, demographics and more).
  • Editorial Review: A 24/7 editorial team proofreads every news release for grammar, spelling, punctuation, broken links, and proper tagging for SEO and best practices, aiming to improve immediate and long-term search performance.
  • Multimedia Integration: The platform allows users to quickly upload and embed photos, videos, logos, infographics, and other dynamic content to generate up to 6x greater engagement.
  • Results Tracking & Analytics: Users can track impressions, site postings and more to get the necessary analytics to demonstrate effectiveness and fine-tune future campaigns.
  • Credibility and Security: PR Newswire offers a high level of credibility (media references their content 36% more often than their nearest competitor) and security (SOC 2 Type II compliant).

Coming soon, PR Newswire customers will enjoy additional AI search benefits with each press release distribution, including:

  • AI-powered content suggestions to help releases get discovered through AI search.
  • Reporting data to track how often their content is cited in AI search engine results.

These offerings underscore PR Newswire's commitment to providing customers with the most effective platform for disseminating their news and maximizing their online presence. Customers utilizing PR Newswire will benefit from the greatest reach and visibility available in the market. By choosing PR Newswire, businesses can ensure their messages are seen by a larger audience, leading to increased brand awareness, improved SEO performance, and greater overall impact.

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