Partnership accelerates progress on Manulife's proprietary AI platform with real-time model optimization
TORONTO and NEW YORK, Dec. 22, 2025 -- Manulife announced today that it has chosen Adaptive ML to provide model fine-tuning technology as part of its enterprise AI platform. Adaptive ML, a New York-based private AI software company, provides a reinforcement‑learning‑powered engine to fine‑tune, evaluate, and deploy open‑source small language models (SLMs) for enterprise applications.
These capabilities will enable Manulife to adjust and deliver AI solutions that will ultimately drive value and improve customer experience. The Adaptive ML system continuously learns and adjusts AI models in real-time from new data and user feedback. The Adaptive Engine uses reinforcement learning (RL) to fine-tune models for specific business goals, making them more accurate and efficient over time.
"We continue to accelerate progress on our AI platform and Adaptive ML's capabilities position us to deliver breakthrough solutions that enhance speed, accuracy, and innovation. In addition to using large language models (LLMs) for certain use cases, the targeted use of specialist language models tuned on this platform will seek to provide both accuracy and cost efficiency benefits," said Jodie Wallis, Global Chief AI Officer at Manulife. "Manulife is proud to be a leader in AI, and this partnership allows us to maintain a competitive edge in what is a rapidly changing AI landscape. A key pillar of Manulife's enterprise strategy is to become an AI-powered organization—integrating solutions that deliver value, fuel growth, and enhance the customer experience."
The multi-year agreement with Adaptive ML will continue to explore new practical applications such as automating underwriting quotes, executing complex processes, and advising sales professionals. These initial use cases will be the first to be brought on to the platform, enabling broader scale and speed to deployment.
"Manulife continues to demonstrate leadership in deploying enterprise AI at scale, and this partnership is a blueprint for how regulated industries should adopt AI," said Julien Launay, CEO of Adaptive ML. "Generalist LLMs are not built for scalable enterprise production. Manulife is strategically taking ownership by deploying its own specialized agents using Adaptive Engine as the strategic reinforcement learning operations layer, thereby gaining superior reliability and the ability to deliver cost efficiencies throughout their private environments worldwide."
Manulife's partnership with Adaptive ML reinforces its commitment to Responsible AI and sustainability as outlined in its publicly available Responsible AI Principles. By using a model fine-tuning engine together with SLMs, we can reduce energy use over time while maintaining performance.
"Manulife is embedding AI in nearly every part of our business," said Shamus Weiland, Chief Information Officer at Manulife. "We're proud to be leveraging the power of the Adaptive ML, which will help us move faster while removing friction for our customers by leveraging reinforcement learning. We're committed to giving our teams progressive, innovative tools that help them deliver solutions that scale reliably and responsibly while generating value."
Manulife was recently named the #1 life insurance company for AI maturity in the inaugural Evident AI Index for Insurance, reinforcing the company's commitment to innovation and customer-centric solutions. Manulife has been actively investing in and scaling AI capabilities since 2016.
To learn more about Manulife's AI progress, visit AI @ Manulife.
Caution regarding forward-looking statements
This document contains forward-looking statements within the meaning of the "safe harbour" provisions of Canadian provincial securities laws and the U.S. Private Securities Litigation Reform Act of 1995 with respect to Manulife's use of its digital capabilities and the expected benefits it expects to realize from AI. Although we believe that the expectations reflected in such forward-looking statements are reasonable, such statements involve risks and uncertainties, and undue reliance should not be placed on such statements. Certain material factors or assumptions are applied in making forward-looking statements, and actual results may differ materially from those expressed or implied in such statements. Important factors that could cause actual results to differ materially from expectations include but are not limited to general business and economic conditions; changes in laws and regulations with respect to the use of AI-enabled tools; our ability to execute our digital plans and to deploy future digital use cases; our ability to adapt products and services to the changing market; our ability to attract and retain key employees and our ability to protect our intellectual property and exposure to claims of infringement from others. Additional information about material risk factors that could cause actual results to differ materially from expectations may be found in our most recent annual and interim reports and elsewhere in our filings with Canadian and U.S. securities regulators.
The forward-looking statements in this document are, unless otherwise indicated, stated as of the date hereof. We do not undertake to update any forward-looking statements, except as required by law.
About Manulife
Manulife Financial Corporation is a leading international financial services provider, helping our customers make their decisions easier and lives better. With our global headquarters in Toronto, Canada, we operate as Manulife across Canada, Asia, and Europe, and primarily as John Hancock in the United States, providing financial advice and insurance for individuals, groups and businesses. Through Manulife Wealth & Asset Management, we offer global investment, financial advice, and retirement plan services to individuals, institutions, and retirement plan members worldwide. At the end of 2024, we had more than 37,000 employees, over 109,000 agents, and thousands of distribution partners, serving over 36 million customers. We trade as 'MFC' on the Toronto, New York, and the Philippine stock exchanges, and under '945' in Hong Kong.
Not all offerings are available in all jurisdictions. For additional information, please visit manulife.com.
About Adaptive ML
Adaptive ML is a New York-headquartered Reinforcement Learning (RL) company and the provider of Adaptive Engine, an end-to-end Reinforcement Learning Operations (RLOps) platform to tune, evaluate, and serve enterprise-specialized language models.
We consider Reinforcement Learning (RL) the foundation for Enterprise Super Intelligence. We help large organizations build, own, and deploy intelligent agents to move AI from the lab into robust production, ensuring demonstrable business value and highly intuitive customer experiences at scale.
The company is led by a founding ML team that previously built some of the world's most popular open LLMs. Backed by Index Ventures and ICONIQ Capital, Adaptive ML works with global enterprise customers across financial services, healthcare, education, professional services, telcos and travel. The company has offices in New York City, Toronto, and Paris.
Media contact
Manulife:
Gina Simonis
gsimonis@manulife.com
617-840-4794
Adaptive:
Marine Boulot
marine@adaptive-ml.com
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